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MBA INFORMATION A to Z

 CRITERIA DETERMINING EXECUTIVE DEVELOPMENT!

A good manager can make an organization grow, survive and shine amidst tough competition, if he is bestowed with corporate competencies such as perseverance, capacity to put in hard and sustained effort, sense of loyalty and responsibility, all of which may be inherited or acquired qualities. Loyalty stems from internalized morality that may be a result of his value system. Executive success is what the organizations should aim for, and firms should try to figure out the fundamental components that make up the success formula or equation. 

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THE HR ZONE

CSR- AN OBLIGATION OR STRATEGY?

The concept of “Social Responsibility” is being viewed by some corporate companies as an obligation and by some as a strategy to boost their brand image amongst the share holders and customers. In European countries this entity has even become trendy in-order to “look good by doing good.” 

Well, there has always been a constant debate on whether corporate organizations need to be socially responsible when the primary motive would undoubtedly be “profit maximization.” With the development of economy and population the need for these corporate giants to be responsible towards the society has increased and it is also considered to be a strategic approach.  

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MARKET CALLS

 
BE CUSTOMER CENTRIC
 
All products that enter the market are not given the kind of welcome which only certain products are able to enjoy. Why is that only few products are top notch and others average performers? The answer is very simple, you need to be market centric rather focusing on improving your product and its range. What is the fun in making products that go bland over a period of time? Creating an appealing product does not suffice the requirements of the consumers. Understanding the consumer, his needs and preferences makes you a good marketer. What people want to buy and what you want people to buy are entirely two different entities.
 

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